The Hillegas Sugar Camp design system.
Colors, type, components, and voice. Everything the site is built out of — kept in one place so future updates stay on-brand.
Brand
Logo, mark & feel
Primary lockup — cream circle, rope ring, orange leaf
Brand
Warm, plainspoken, a little proud. We're a working farm — not a marketing agency. Prefer specifics (16,500 taps, 90 gal/hour, 2009) over adjectives.
Do
- Call the creemee a creemee.
- Name family members when it's natural.
- Show steam, fire, sap, and hands at work.
Don't
- Use generic "artisan / handcrafted" language without a real detail behind it.
- Talk down to the tourist audience.
- Ship stock food photography when we have real photos.
Color
Palette
Cream
--cream
bg-cream
Parchment
--parchment
bg-parchment
Butter
--butter
bg-butter
Maple
--maple
bg-maple
Maple Deep
--maple-deep
bg-maple-deep
Amber Syrup
--amber-syrup
bg-amber-syrup
Forest
--forest
bg-forest
Forest Deep
--forest-deep
bg-forest-deep
Bark
--bark
bg-bark
Typography
Type system
Display · Fraunces
The maple starts here.
Come out to the camp.
Season by season.
Body · Inter
We're a family sugar camp in Somerset County, Pennsylvania.
Every product we sell is tapped, boiled, filtered, and bottled by us. Nothing shipped in. Nothing added. Just maple.
Small copy is for captions, meta info, and disclaimers.
Eyebrow · uppercase · tracked
Components
Building blocks
Buttons
Cards
Card 01
Something maple
Short supporting copy about the thing.
Card 02
Something maple
Short supporting copy about the thing.
Card 03
Something maple
Short supporting copy about the thing.
Form elements
Alerts
Heads up — creemee window is closed today due to weather. Check Facebook for updates.
Reservations for the February camp dinner are now open.
Radius & shadow
Depth system
radius-md
0.5rem
shadow-soft
for cards
shadow-warm
for hero imagery
Reference
Everything, in context
Every route on the site is built out of these primitives. When adding a new page, reach for existing utilities (btn-primary,.section-eyebrow,.container-page) before writing bespoke styles.
